Gatorade Gx Hydration System, Non-Slip Gx Squeeze Bottles & Gx Sports Drink Concentrate Pods, 16 count

Product Information

You only really need a sports drink if you’re working out for more than 75 minutes at a high intensity or in a hot climate. Once you charge the bottle and pair it with your phone, the app suggests a daily hydration goal based on your personal data, such as gender and weight. That data is scanned into the Gx app, which then spits out recommendations on how you should refuel. For this article, I interviewed the key innovation leads on the Gx project: Xavi Cortadellas, Head of Innovation and Design for Gatorade globally, Tucker Fort, Partner at Smart Design, and his colleague John Anderson, the Technology Director at Smart Design.

The challenge led to the development of Gatorade Gx product line, software analytics platform, and recommendation service that enables formula customization to optimize athletes’ performance. It’s tempting to roll your eyes and think, “Just use common sense, skip the patch, and drink regularly during exercise. It also suggests you wear patches during workouts lasting between 20 and 120 minutes at temperatures between 47 and 95 degrees Fahrenheit.To use a Gatorade Pod, fill a Gatorade Gx Bottle with water, unlatch the lid, and place the pod upside-down on the pod piercer located in the mouth of the bottle. We do not recommend reusing our bottles because they cannot be properly sterilized or washing in a hot water cycle of a dishwasher as the plastic may distort and/or shrink. There has been strong synergy between continuous improvement in the product and system development, user feedback gathered progressively during the phased roll-out approach, and savvy marketing to spread the word globally among both professional and high school athlete key influencers. When treated as a valued brand partner, they’re excited to spread the word, creating a virtuous cycle for the brand… They give feedback for optimization, and spread the word to increase awareness.

New: A brand-new, unused, unopened and undamaged item in original retail packaging (where packaging . The phased Gatorade Gx roll-out started with a few, select pro sports teams including the Brazilian National Soccer Team, the Kansas City Chiefs, FC Barcelona, the University of Florida, the Boston Celtics and different Brazilian Olympic teams.You may also grant several optional permissions, like Bluetooth, camera, digital assistant, notifications, background app refresh, cellular data, and data tracking. Most times, it was fairly accurate, though there was always a bit of a lag as the bottle synced with the app. I appreciate trying to inject some sports science into the product, but the smart features are too much of a hassle to use every day.

It began when Gatorade asked longtime partner, Smart Design, to help develop a way to track hydration needs of athletes, based on innate physical differences, different sports activities, levels of exertion, duration of exercise, and weather conditions. The “smart” part is that the lid is supposed to track your fluid intake, and it connects to the Gatorade Gx app so you can set hydration goals, reminders, and futz around with the LED lights built into the bottle lid. If you’re new to endurance sports or adjusting to a new environment, I can see how insight into how much and how often to fuel would be helpful. Gatorade says that Pods don’t have to be refrigerated, though their shelf life may be extended if they are. Gatorade Gx further elevates the brand from competitors by setting new standards in data-centric personalization.The Gx line also includes a hydration tracker app (iOS only) and a sweat patch that you apply to the skin of your forearm to track your sweat production during a workout with the aid of the app.

Next Gatorade launched a global high school soccer competition, that 3000 teams entered, with 15 sent to London for the play offs.We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Both times, I worked out within the stated parameters but wasn’t able to sweat enough to generate a result. The Gatorade Gx bottle is Gatorade’s most sustainable offering to date because it utilizes a refillable bottle, concentrated pods in 9 different formulas that result in much lower usage of plastic, and a smaller carbon footprint vs. There are many reasons why a product may be discontinued, but it's usually because sales expectations have not been met.