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Crocs Unisex's Tennis Ace Shoe Charms

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Exploitation is a heavy word; it’s not clear that’s an accurate description of what happened. An unanswerable question hanging over the movie is whether Bob Ross would have been “Bob Ross” if not for the Kowalskis’ management and business acumen. The company certainly doesn’t think so. Although the Kowalskis and BRI did not participate in the film, they released this as part of a statement to Vanity Fair: “If not for the efforts of the remaining founders and their dedication to this mission, Bob’s artistic and cultural relevance—and his expressed desire to become the world’s most beloved painting teacher and friend—would have been lost decades ago with his passing.”

Bob Ross is no longer here to speak for himself, but Rofé is reluctant to give BRI credit. “They’ve been very successful monetizing his name and likeness, but it depends on what your definition of ‘success’ is,” the filmmaker says. “Would Bob Ross himself want his face on boxer shorts and breath mints? I don’t know the answer to that. The people closest to him don’t seem to think so.” Nothing—not even a documentary, or a massive sway in public opinion—is going to change that outcome. Rofé said his film is more about exploring the ramifications of what happened, and how it runs counter to the feel-good philosophy Ross expounded during his life. “The disagreement at the core of the movie is not necessarily a legal one. It’s a moral one,” the filmmaker says. “Legally, the Kowalskis are absolutely the rights holders to the Bob Ross name. But the question that Steve Ross struggles with is how they arrived at that place.”How did Crocs - a 20-year-old brand that went into fashion wilderness - reinvent itself as THE brand for the cool kids. Aggressive collaborations - Crocs aggressively pursued collaborations with people like Balenciaga, Cheerios, and even KFC!

Major update: It was with extremely heavy hearts that we discovered that CodeClan has gone into liquidation and will cease all operations as of today.That's what the world craves now. More and more. The force of individuality, in us as people, and us as businesses, is what makes us powerful. And the world a far more interesting place. Whatever the estate agent tells you.

The Crocs revival has been a smart masterclass in turning around a brand and provides a playbook for any brand who has struggled with being stale. Personalisation - maybe you might buy 1 or 2 crocs but to keep you in the ecosystem, Crocs amplified Jibbitz, those charms that let you customise your crocs. But while Bob Ross: Happy Accidents, Betrayal & Greed does reveal some ordinary human flaws of the Joy of Painting star, Ross himself emerges largely intact as the gentle, kindhearted soul his admirers already know. The troubling parts happened mostly after he was gone.Reduce product selection - they trimmed their product selection by 40%! They realised that in times of expansion, there was a specific set of products that drove growth and focused religiously on them. Because despite all this standardisation, we know that the brands who really express their authentic personality, their viewpoint and true values are the ones people feel - and buy into far more deeply than those that get lost in the crowd. So lean into your individuality, your creativity, what makes you you. Don’t follow the field. Lead it. Every estate agent who’s walked into my home has said the same thing to me: ‘I think this will sell better with less colour.’ I’ve always ignored them. Funny that. Because what they really mean is ‘Make-it-look-like-every-other-supposedly-stylish-home.’ And we’re all at the mercy of this in so many ways aren’t we? The standardisation of everything from fashion and home, to bars, cafes, coffee shops, hotels and restaurants. But here’s the thing: by collectively following an arbitrary set of rules on how things should be – the look, the feel of so much has become a blur of similar in this visually overloaded world of ours. And it’s stripping our confidence. In our own individual selves. Our tastes. And in our businesses too.

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